Marketers are an important audience for Drupal professionals. Learn why marketers matter, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Agency + Business
The Agency Business track is aimed at attendees looking for actionable advice and ideas from business owners, operators, and executives on how to manage and grow their Agency business successfully. Sessions in this track will be non-technical, aimed at generating ideas and inspiration for recruiting and hiring, company culture, leadership, project management, sales and marketing, digital strategy and product and service offerings.
The European Drupal business community has emerged from the boom years ill-equipped for a more competitive environment. Clients report low satisfaction, staff are frustrated or burning out, and Drupal is losing ground. What can we do to fix these problems, in line with the values of the Drupal community, to have a bright future for Drupal businesses that we can be proud of?
The Business ecosystem around Drupal is changing. Best practice is emerging. Being a leader in the technology itself is no longer enough to differentiate your business from all the other digital agencies competing for a slice of the pie. We need to master the art and science of Business analysis to ensure we're delivering the best value for our clients.
As a small Drupal agency with big aspirations you have to decide what kind of projects you want set your focus on:
- If you choose small scale projects, you need to have strong sales process to sell a lot of those.
- If you choose to pursue large scale projects and clients, you need to take risks that sometimes jeopardize your team.
Decoupled Drupal is clearly here to stay, so what does this mean from a business point of view? As we consider all the implications of this change -- a new programming language, new licences, and the technical considerations of how we visualize and build websites -- it’s important to identify how and when adaptations need to be made to our businesses to support all these changes.
Drupal Europe's first session day starts with an awards ceremony! Pick up your badge early and come to enjoy the European Splash Awards.
Winners from local competitions can compete in this international contest. During the Splash Awards the best Drupal projects of the year are awarded.
This panel discussion will assemble various Agency experts from the Drupal community to talk and exchange about how to find Drupal talent.
Beyond GDPR, there is an opportunity to build a competitive advantage. There is PX, the Privacy Experience.
PX is about building trust by giving transparency and control to individuals over the processing of their personal data. By showing them, that they are using a service from the "Good Guys", who care about their personal data, who are responsible and very professional.
The vast majority of organisations and companies today run in a model that’s designed for the Industrial Age. The world is seen as a complicated place, where a small team of expert leaders is required to make sense of it and provide instructions for the operational staff. This mode of operation is no longer applicable in the Internet Age we operate in. At best, the company fails to tap into the full potential of its employees.
We only have 8 hours a day! I don’t believe this is true when you LOVE your WORK. And even if it were true, I would like to ensure my health and productivity are in perfect condition and efficiency is optimised with just 8 hours a day.
Blockchain technology leads to a number of innovations. One of them is the Initial Coin Offering or ICO. Doing an ICO opens up tons of opportunity for your company. However there are some things to carefully consider. We will take a deep dive into ICOs and what it can mean for Drupal agencies to transform their business in a way that has never been possible before.
Keystones for successful open source projects include motivated contributors, a collective belief in the goals of the project, and a governance and support model that empowers contributors new and old. In this session we will explore the science of motivation and examples of systems that apply Open Source practices to effective business management. You will learn how to communicate more effectively with your teams and why a traditional
Eye-openers of the modern psychology of transactional analysis, the drama triangle and the power and pitfalls of self-analysis that changed the leadership style of Michel van Velde effectively.
How can we get past the goldrush period of Drupal agencies, to create long term sustainable businesses that are successful, good community citizens, supported by the community, and actually delivering amazing service to clients while being healthy places to work? What would a business run in line with Drupal community values be like?
What are the secrets of “high-performing” development teams, what are the roadblocks to implementing them, and how can you take your development process from good to brilliant?
As Drupal is becoming more ambitious and is targeting enterprise website and organisations, agencies are facing the fierce competition of established proprietary software vendors, who have decades of selling experience behind them. In order to survive as a Drupal or any other FOSS company, it is crucial that you start to master the art of strategy.
What is this estimation thing? Making sense of estimation strategies and understanding why "no estimation" is not as crazy as it sounds.
As important as estimation is to setting customer/stakeholder expectations and ultimately to paying the bills, there is surprisingly little discussion about what makes for a sound estimation strategy.
The most important goal for any website is to create conversions: purchases in an online store, sign-ups for a newsletter and enrollments to events.
Learn the basics of Conversion Rate Optimization (CRO) and make more deals as an agency or grow your business as a client.
Frank Karlitschek founded the ownCloud open source project in 2010. 6 years later he founded Nextcloud, as the successor. This talks covers the reasons behind this move and gives interesting insights.